The Kunming Dounan Flower Industry Cluster is located on the east bank of Dianchi Lake and is the world’s second and Asia’s first core gathering area for fresh cut flower trading. It enjoys the reputation of being the “Asian Flower Capital”. Since villagers began planting Jianlan in 1983, it has developed for more than 40 years and has evolved from a field flower market and butterfly to a modern flower industry cluster covering the entire industry chain, becoming a “barometer” and price “barometer” for China’s flower industry.
The scale of the industrial cluster ranks among the top in the world, with a core area covering 4.7 square kilometers and gathering thousands of flower related enterprises, covering the entire chain of seedling cultivation, planting, sorting, trading, logistics, research and development, etc. Every day, 117 categories and over 1600 varieties of fresh cut flowers are sold here. By 2025, the transaction volume will reach 15.476 billion branches, with a transaction value of about 13.484 billion yuan, ranking first in the country for 27 consecutive years. Seven out of every ten fresh cut flowers in China depart from here and are exported to more than 50 countries and regions.
The industrial cluster is well-equipped and innovation driven, with core trading platforms such as Kunming Flower Auction Center, forming an efficient trading model of “daytime retail, afternoon auction, and nighttime wholesale”. The auction system takes an average of only 4 seconds for a single transaction. At the same time, a professional cold chain warehousing and logistics system will be established, with a loss rate controlled below 5%. A flower technology innovation center will also be built, launching over a thousand new varieties with independent intellectual property rights every year, promoting the transformation of the industry from “planting” to “innovation”, and integrating with the cultural and tourism industry. The annual reception of over ten million tourists will achieve diversified development of the “beautiful economy” and become a core force driving rural revitalization and connecting the global flower market.
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